We always create, develop and set up our services on the same basis: strategy, something that requires an in-depth knowledge of our clients´ business and their needs.
We identify and formulate communications objectives and strategies, which we transpose into "messages" and adapt to the profile of the target audiences for which they are intended. Finally, we structure the whole into an action plan, with dates, timeframes and costs.
All this is laid out in a Communications Plan, a strategic reference document, which is practical and useful for the company officer or spokesperson in their day to day activity.
We define and implement specific communications policies for crisis situations, moments in which good communication is particularly necessary.
A proper crisis communications policy involves the identification of possible risk scenarios and anticipating problems, together with the later creation of procedures and action protocols as a response to palliate the conflict.
On-line presence is now an absolute given for any company or institution, independently of its size or business area.
From the communications perspective, we manage and advise on everything to do with visual identity, tone, positioning and style of contents, structure and messages, with the aim of maintaining a unified, consistent corporate image, aligned with the defined image and awareness aims.
A fundamental aspect of communication.
We advise on everything that has a bearing on the definition and transmission of messages to employees, in a consistent manner that is aligned with the company´s positioning, to reinforce and complement its external image.
Social responsibility, reputation and intangibles.
A currently evolving discipline of increasing importance for companies.
We advise on all areas concerned with the definition and implementation of responsible communication codes, consistent with the sustainability and evaluation/reputation of these intangible assets.
Trade fairs, events and presentations
From the communication standpoint, events represent an important impact on a company´s image: its most direct signal of identity and therefore they must be absolutely consonant with the company´s strategic positioning.
We manage companies and institutions presence in trade fairs, presentations and events, whether these are targeting personalities and top managers in the business world, or institutions and the political community.
Spokespersons training session
Identifying the company´s managers and teaching them techniques to help them in their role as corporate representatives to the world at large is of key importance.
We organise practical sessions given by expert professionals, with the aim of empowering the participants to respond and act in an effective manner with the media.